Everything you need to know about Victoria’s Secret’s most iconic fragrance

Why can’t we get enough of Victoria’s Secret Bombshell? Because it’s more than a fragrance, it’s a lifestyle! Find out everything you need to know about this iconic perfume. 

Victoria’s Secret Bombshell became an instant hit when it was launched in 2010. Created by Adriana Medina-Baez and Mark Knitowski, this fruity floral fragrance flew off the shelves and onto every woman’s vanity table. Almost 15 years later, Bombshell still remains at the top of the world’s beauty vocabulary—a constant essential for women of all ages. For that reason, it was selected as the recipient of the ‘Most Iconic Fragrance’ award in our 2024 BURO Beauty Empties.  Ahead, we do a deep dive into why this fragrance remains such an enduring icon and obsession for women everywhere. 

A CONFIDENCE BOOST 

Sparkling and fresh, Bombshell’s distinct scent comes from a unique blend of Brazilian purple passion fruit, Madagascan vanilla orchid, Tibetan peony, Ligurian pine, and intoxicating citrus notes. This fragrance has become positively irresistible to women over the years, giving them an immediate boost of confidence. With each spray, the Bombshell woman channels her inner Paloma Elsesser—the supermodel who serves as a brand ambassador for the Victoria’s Secret label—exuding raw, empowered femininity. 

PORTAL TO A SUNNY REALM

A pioneer in the fragrance space, Bombshell’s Ligurian Pine note was an industry-changing decision. At the time it was launched, the Italian ingredient was previously reserved for men’s fragrances. Always daring to be bold, the trailblazing team at Victoria’s Secret included this component in the final formula of Bombshell, giving the fragrance the exotic dimension it has become known for. Bombshell is an ode to the most beautiful, sunny corners of the earth, inviting its wearers to indulge in escapism and transport them right to their favourite tropical holiday destinations around the world. 

SELF-LOVE

From its lingerie and sleepwear creations to its beloved fragrance line, Victoria’s Secret was designed to make a woman look and feel good; this philosophy permeates through all its projects and is clearly at the heart of its most coveted fragrance, Bombshell. Whether it’s a present from a loved one or a self-care gift for oneself, nothing can make a woman happier than unveiling the treat hidden inside Victoria Secret’s iconic pink and red shopping bag. 

Victoria’s Secret Bombshell is available to shop here. Find our full list of BURO Beauty Empties winners here, and check out more beauty reads here.