BURO Spotlights: Lovet’s first pop-up experience in Malaysia

As the Malaysian fashion scene continues to flourish, international brands are making their way into the local market with fresh perspectives and exciting collections. Among the new arrivals is Lovet, a Singaporean brand founded by Germaine Foo in 2014. 

What began as a passion project has since blossomed into a thriving brand, known for delivering quality wardrobe staples at affordable prices. With a flagship store at ION Orchard in Singapore, the brand is now expanding its reach throughout Southeast Asia, starting with Malaysia. 

To mark this milestone, Lovet is launching its first-ever pop-up at The Starhill in Kuala Lumpur. The entrance of this luxurious shopping hub has been transformed into an innovative fashion playground, offering shoppers a chance to explore its signature styles and limited-edition offerings.

“This pop-up in Kuala Lumpur is more than just an event, it’s a celebration of our 10 year journey and an opportunity to connect with Malaysia’s fashion community in a truly meaningful way,” says founder Germaine Foo. 

Lovet's pop-up at The Starhill

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Germaine Foo, founder of Lovet

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Inside Lovet's pop-up at The Starhill

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Inside Lovet's pop-up at The Starhill

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Inside Lovet's pop-up at The Starhill

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Inside Lovet's pop-up at The Starhill

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In this space, you will not only learn about the history of Lovet but also gain insight into its production process, from the selection of fabrics to sampling and rigorous quality control. On top of that, you can look forward to an exclusive sneak peek of three fresh, never-before-seen collections. 

The highlight of the event is the ‘Best of Lovet’ collection, which showcases the brand’s most celebrated styles that have become essential staples in numerous wardrobes. With options like padded reversible tops and interchangeable sleeves and straps, Lovet’s designs are tailored to help women extend the versatility of their wardrobes.

Arabella Ellen

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Arena Wan

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Models dressed in the latest pieces from the Mix and Match collection

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Inside Lovet's pop-up at The Starhill

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Inside Lovet's pop-up at The Starhill

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In addition to shopping, fashion lovers can immerse themselves in a range of engaging activities, such as taking photos at the stylish displays and creating memories at the interactive photo booth. You’ll also stand a chance to win mystery prizes from the Gashapon machine and enjoy a complimentary latte or cold brew tea. 

Don’t miss out on the special deals too! With a purchase of RM200 or more, you’ll receive Lovet’s highly sought-after pillow tote. If your purchase exceeds RM400, you’ll receive even more goodies, including an umbrella, a measuring tape and a handy lint roller. Best of all, take advantage of free shipping from Singapore to Malaysia with no minimum spend until November 30, 2024.