Few names define luxury fashion quite like Chanel, and few stars embody modern elegance as effortlessly as Jennie. A House ambassador since 2017, the global icon has become a fixture in the brand’s most coveted campaigns—from the Chanel 22 handbag to Coco Crush and the Chanel Première Édition Originale. Now, she adds a new chapter to her Chanel journey, headlining the Chanel 25 handbag campaign alongside Dua Lipa, who was introduced as the face of the campaign earlier this year.
Designed with contemporary style in mind, the Chanel 25 handbag is a study in refined functionality. Pockets—an integral House code—go beyond aesthetics, offering ease and movement without compromising sophistication. The signature interplay of the double C, a braided chain, and soft quilting strikes a balance of structure and softness, making it a statement piece with quiet confidence.
“It’s the perfect bag to carry comfortably and effortlessly on a daily basis, anytime and anywhere,” says Jennie. “It’s so practical and essential for travelling abroad and for work.”
Minimalist photographs capture the Chanel 25 in its full versatility, whether in sleek black leather, relaxed denim, or vibrant hues. It transitions seamlessly from hand to shoulder, adapting to every occasion with ease. A fusion of timeless appeal and modern design, the Chanel 25 is well on its way to becoming a staple for years to come.
Award-winning director Gordon von Steiner brings his signature cinematic touch to the brand’s latest campaign. The film follows Jennie as she moves through the bustling streets of Manhattan and into the quiet intensity of a photo studio. Set to the infectious beat of ‘She Drives Me Crazy’ by Fine Young Cannibals, it unfolds like a short 90s-inspired music video. “I hope everyone who sees the campaign feels a sense of freedom and positive energy,” she says.
| SHARE THE STORY | |
| Explore More |
