5 Exciting New Men’s Fragrances For Every Occasion
Colognes, curated

A scent can make or break you—here’s how to put your best foot forward at all times, featuring five of our favourite new men’s fragrances.
When it comes to finding your signature scent, it’s all about sending out the right signals. Your fragrance is often the first impression that people make of you, so it’s key to make sure that your go-to cologne is right for the environment you’re in.
Want to woo a woman? Deep woods and gourmand undertones are sexy, masculine, and alluring. Want to nail a big presentation at work? Finding a mature, empowering scent rich in leather and aromatics can give you the confidence you need.
It really is that simple, and we’ve got all the tools you need to succeed. Ahead, we’ve rounded up five great new men’s fragrances to sport for every occasion:
In the Office: Burberry Beauty Hero Parfum Intense, RM730
As we said, there’s no better way to boost your confidence for a big day at the office than with an empowering signature scent. Our pick for office hours? That would be Burberry Beauty’s Hero Parfum Intense. It’s the latest fragrance to join the Hero family, and its rich composition commands attention.
The new scent plays on the addition of a deep leather note at the base and a top note of spicy black pepper to enhance the Hero’s signature trio of cedarwood. Better yet, it leaves a lasting trail to make sure that you leave a lasting impression.
Out for Date Night: Emporio Armani Stronger With You Parfum, RM485
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Date night, whether it’s a new flame or a rekindling, is all about allure and sexuality. The latest addition to the Stronger With You family is the most sensual yet, powered by Emporio Armani’s addictive new rum accord.
The new Parfum intensifies the Stronger With You family’s signature chestnut accord with a beautiful blend of lavender, vanilla, and cedarwood notes. Unapologetically masculine with an undercurrent of sweetness, it’s an addictive scent that will keep the ladies coming back for more.
At the club: Jean Paul Gaultier Le Male Elixir Absolu, RM620
It can be hard to stand out from the crowd at the club, but Jean Paul Gaultier’s newest offering is up to the task. It’s pure charisma in a bottle, and it’ll have heads turning your way all night long.
Le Male Elixir Absolu is an ambery spicy aromatic fragrance that puts Le Male’s legendary lavender note at its heart, intensifying it with a top note of plum and a creamy base of tonka bean. As it develops with the heat from your body, its impressive silage only improves.
On the Court: Lacoste Original 100ml, RM467
The first Lacoste Original fragrance was originally launched in 1984, and this new scent subtly pays homage to it while adding a fresh new twist. Bottled in Lacoste’s iconic green and white hues, it’s a great scent both on and off the court.
This sporty scent opens with tangy bergamot, spicy pink peppercorn and cardamom accents. Then, it develops into an aromatic heart of lavender and clary sage before settling into a mellow base of sandalwood, patchouli, amber and tonka bean.
Available at Aeon, Isetan, Parkson, Seibu and Sogo.
On the Road: Dolce and Gabbana Light Blue Pour Homme Eau de Toilette, RM515
Fresh, vibrant and bright, Dolce and Gabbana’s Light Blue Pour Homme Eau de Toilette is a love letter to the Mediterranean region. Perfect for the adventurer, this joyful fragrance is made to be lived in.
The fragrance blends energising Sicilian lemon, sweet and aromatic rosemary and intense Indonesian patchouli to create a dynamic silage, embodying wanderlust and modernity in one sophisticated scent.
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