A Comprehensive List of All the Celebrity Brand Ambassadors You Should Know in 2025
Fresh faces
From Lancôme’s Gen Z pivot to Shiseido’s Thai takeover, find all the new faces to keep track of this year.
In the beauty industry, image matters. Sure, great products go a long way, but cute packaging, great marketing and strong branding are what really sets a label apart—and even then, it may not be enough. Sometimes, you just need star power to give a new lippy or fragrance the push it needs to sell. That’s why you’ll find that beauty brands tend to bring in the big guns to draw eyeballs—specifically, they’ll look to your favourite celebs to spread the word of new launches.
They don’t take their famous faces for granted, either. Stunning campaigns drop month after month, and we’d say it’s well worth the investment. In fact, we’d like to highlight some of our favourite brand partnerships of this year!
READ: 6 Thai celebrities who have become the faces of major beauty brands
Ahead, we’ve rounded up a list of all the biggest names to partner up with our favourite beauty brands in 2025—we’re only four (and a half) months in, but we’ve got quite the list under our belt already. From Olivia Rodrigo for Lancôme to Win Metawin for Shiseido, here are all the beauty brand ambassadors you need to know for 2025:
READ: The biggest celebrity beauty brand ambassador announcements from 2024
Olivia Rodrigo for Lancôme
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This might be the most surprising partnership on this list—after all, Lancôme is all about luxury, so Gen Z queen Olivia Rodrigo probably isn’t the first name that comes to mind for the brand face. That said, in her last few months as Lancôme’s global brand ambassador, the singer has proven that she’s perfect for the part.
From her spirited megaphone-wielding announcement to her mind-bending campaign for Lancôme’s Idôle Power fragrance, Rodrigo has infused just the right amount of fun into the brand’s essence.
Gracie Abrams for Hourglass Cosmetics
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Gracie Abrams has just joined Hourglass Cosmetics as its brand-new face as of April this year, and she is officially ready to shine Any Time, Any Place, Any Wear. The Grammy®-nominated singer-songwriter is set to serve as the ambassador for the Hourglass Cosmetics complexion range, and her first campaign shot by Ben Hassett shows how her flawless base stays put throughout the day.
“When I’m writing a song, I don’t think about performing it. I try to shut out the noise and focus on being truthful. When I’m wearing makeup, it’s the same—I don’t want products that cover up who I am,” Abrams shares on her new partnership. “Hourglass products let me stay true to myself no matter the time or place.”
Win Metawin for Shiseido
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Thai actor Win Metawin has taken over the beauty and fashion industry, and his latest gig is as the first-ever Southeast Asian Friend of Shiseido. In his new role, he’ll be sharing his skincare journey with the brand-new Shiseido Ultimune Power Infusing Serum, powered by Power Fermented Camellia+ technology.
Further, the actor will be joined in his Asia-Pacific campaign by Taiwan’s Gingle Wang, Korea’s Lee Se-Young, and India’s Tamannaah Bhatia—completing the region’s inaugural Friends of Shiseido lineup.
Mun KaYoung for Dolce and Gabbana Beauty
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Back in February, Dolce and Gabbana Beauty debuted Mun KaYoung as its latest Global Brand Ambassador. In her stunning first campaign for the brand, the South Korean actress and model showcases the brand-new Everlast Foundation and Everkiss Liquid Lipstick.
The starlet embodies the seamless connection between beauty and fashion, making her the perfect pick for the House of Dolce and Gabbana.
Nicholas Galitzine for Emporio Armani
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The latest Global Fragrance Ambassador to join the Emporio Armani family is none other than Nicholas Galitzine. Leading the campaign for the brand’s new Stronger With You Parfum, the actor is the natural choice for the scent’s spicy, warm chestnut accord.
“It is an absolute privilege to embody the youthful energy and iconic style of Emporio Armani fragrance, a spirit echoed and amplified by the new Stronger With You Parfum and its message of unity and togetherness, values I deeply cherish,” says Galitzine on his new gig.
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