All the New Beauty Brands Launching in Malaysia This 2025
Fresh drops
From the Korean viral hit Fwee to La Beauté Louis Vuitton and more, we’ve rounded up all the new beauty brands that are set to launch in Malaysia in 2025.
2024 was a big year in beauty, with K-beauty staples sweeping the market and Australian labels making their mark. We’re just four months into 2025, but it’s looking like this year is set to be even bigger than the last.
Ahead, we’ve rounded up all the new-to-Malaysia brands that have launched or will be launching in 2025—find the full roundup below:
READ: 11 Beauty Brands That Launched in Malaysia in 2024
Note: This list will be updated with more brands.
Fwee
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This vegan and cruelty-free brand has swept the viral space this year, drawing eyeballs far and wide thanks to its three bestsellers: The Lip & Cheek Blurry Pudding Pot, Lip & Cheek Glowy Jelly Pot and 3D Voluming Gloss. Good news for those who have been hankering to give these products a try—Fwee is now officially available at Sephora Malaysia! That’s right, there’s no need to fly to Seoul just to get your hands on them.
Anillo
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This K-beauty brand specialises in all things hair and body, turning your shower and self-care routine into a sensorial experience with its delightful signature scents. The brand’s roster includes hair and body mists, skin-friendly lotions, fragrances and more, all of which will be available to shop at Sephora Malaysia this year.
Available soon at Sephora Malaysia.
Born to Stand Out
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Specialising in perfumes and cosmetics, Born to Stand Out has garnered a cult following worldwide. With its alternative approach to beauty, it’s a no-brainer choice for those looking for a new signature scent that doesn’t play by the rules. Better yet, it’s available to shop on our shores now!
La Beauté Louis Vuitton
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Expanding on its fan-favourite fragrance collection, Maison Louis Vuitton has announced that its first-ever cosmetics label will be launching in Autumn of this year. The beauty collection is set to be under the creative direction of renowned British makeup artist and visionary Dame Pat McGrath. Details on the product range are still to follow, but stay tuned for more updates!
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