World Oceans Day 2020: Beauty brands that are giving back to our planet
A rising tide
The oceans span more than 70 per cent of Mother Earth, yet it is the devastating impact of human activities that continue to threaten its very survival (and existence), from plastic pollution to increasing greenhouse gas emissions. As we celebrate the beauty of our planet's oceans on World Oceans Day, let us remember that such conservation efforts should be an all-year round initiative.
Ahead, check out six blue beauty brands that are committed to giving back to the oceans:
World Oceans Day 2020
One of the most prominent advocators of ocean conservation, La Mer has been championing the protection of marine ecosystems with its Blue Heart Oceans Fund. The funds raised will further support the La Mer Blue Heart initiatives, which goes to ocean conservation efforts around the globe.
The brand's notable efforts over the past decade include a partnership with National Geographic Society to help support its emerging explorers program and most recently (2019), the planting of 30,000 mangroves in the Caribbean.
This June, La Mer is donating USD$25 (up to USD$550,000) for every social media post with these hashtags—#LaMerBlueHeart and #LaMerDonation—to the La Mer Blue Heart Oceans Fund to support its 2020 youth ocean education projects. This year's Blue Heart Crème de la Mer comes in a limited-edition design—an eye-catching, hand-painted watercolour illustration inspired by rippling waves. Get your hands on this skin saviour in-store now for RM1,990.
Shop: La Mer
UK-based cruelty-free beauty brand Ren proves that its 'clean' ethos doesn't only encompass its skin-safe, pH-balanced formulas. As a part of its pledge to become zero waste by 2021, all its bottles and tubes are made with Ocean Plastic and post-consumer-recycled plastic respectively. Ren has also teamed up with marine conservation organisations such as Surfers Against Sewage and Plastic Patrol to advocate for the elimination of single-use plastics.
Shop: Ren Skincare
One Ocean Beauty
As you may glean from the name, One Ocean Beauty is a cruelty-free, sustainable and scientifically-proven beauty label that uses specific ingredients harnessed from the oceans. It is also the official beauty and wellness partner of Oceana, the world's largest science-based organisation that works with governments to change policies and protect the oceans.
One Ocean Beauty has committed a flat fee of $250,000 (not a percentage of sales or profits) to help with the organisation. As of 2019, successful endeavours include passing laws against illegal fishing in Chile and banning the trade of shark fins in Canada.
Shop: One Ocean Beauty
Biossance's key ingredient, a renewable sugarcane-derived squalane, is a pioneering innovation that saves more than 2 million of sharks every year. This sustainable and vegan ingredient is the most ethical and cruelty-free alternative to shark-derived squalene. Part of Biossance's zero waste commitment include using completely recyclable main components for its bottles and tubes, along with sugarcane-derived paperboard for its outer packaging (sans bleaching chemicals/dyes).
Touted to be the first beauty brand that "offers packaging made with 100% Ocean Waste Plastic (OWP)", Australian hair care brand Kevin Murphy's environment-first commitment is to reduce plastic waste by cleaning up the oceans and converting all its bottles to 100% reclaimed OWP. These efforts will save an estimated 360 tonnes of plastic from the ocean every year.
Kevin Murphy has also partnered up with Ecoheads to introduce eco-friendly, professional grade showerheads in all its salons. This water-conserving move can save up to 98 gallons of water in a single basin, and consume 65% less water than regular showerheads.
Shop: Kevin Murphy
Sustainable beauty brand Vanderohe only uses 100% natural and certified organic ingredients in its formulations, along with recyclable and biodegradable products in its packaging—including the dark violet Miron glass that extends the potency of its ingredients. Fun fact: all of its oils are 100% pure, certified organic and wild-crafted, with a full ingredient list (coupled with the country it is sourced from) here.
Vanderohe has also pledged a part of its profits to Marine Savers, a Maldives-based marine conservation team that works on coral reef propagation, turtle rehabilitation and more.