Y.O.U Beauty is helping women embrace their individuality—one product at a time
Uniquely Y.O.U
From the brand’s empowering message to its science-backed lineup of skincare and makeup products, here’s what you need to know about Y.O.U beauty.
The beauty industry is constantly evolving, with a new hot ingredient or viral product dropping every week. While discovering new ingredients and unlocking new formulations is fantastic, getting swept up in the hype of the latest launch on the market rather than listening to what your skin actually needs can do more harm than good.
Rather than chasing trends, Y.O.U Beauty (short for ‘Your Own Unique Beauty’) has been built on the philosophy that skincare should help one embrace their individuality. Founded in Shanghai in 2018, the brand’s lineup of science-backed formulations has been made to help you glow from within, giving you everything you need to confidently shine as your most authentic and unique self. Since its inception, Y.O.U Beauty has strived to promote self-love within its loyal YOUniquer community, with all the brand’s efforts culminating in its #WouldYouLoveYou campaign from 2022 to 2023.
For this year, Y.O.U Beauty has taken this philosophy to the next level. The brand recently made its debut at Paris Fashion Week 2024 with its ‘Glow Your Own Unique’ campaign—one geared at amplifying the voices of the up-and-coming generation. Featuring influencers and creatives from Indonesia, Thailand, Malaysia and France, the film follows these personalities as they get ready for their fashion week appearances with Y.O.U Beauty. The film shows how these women incorporate Y.O.U Beauty products into their packed days and how their routine allows them to put their best foot forward from the inside out.
View this post on Instagram
Across its makeup and skincare offerings, Y.O.U Beauty strives to deliver an all-day youthful radiance to the skin. As such, each product has been formulated to deliver long-lasting hydration and a healthy glow through a lightweight texture. In addition, each product has been made to be vegan-friendly, clean, and cruelty-free for a clear conscience. Ahead, find out more about the brand’s three hero products:
Radiance Glow Illuminating Serum
View this post on Instagram
Formulated in collaboration with Shiseido’s former R&D Director Tadahiro Shimada, this serum is a powerful multitasker. Ideal for those with sensitive or acne-prone skin, the serum uses a blend of its Powerful Brightening System, Korean camellia extract, and carnosine to brighten and strengthen the skin without the risk of irritation.
Sunbrella Triple UV Elixir Sunscreen
View this post on Instagram
Y.O.U Beauty has partnered with the Skin Cancer Foundation to develop its Sunbrella series, comprised of customised sun protection for various skin types and needs. The triple UV Elixir Sunscreen SPF50+ PA++++ is perfect for oily skin, infused with matmarine and 4D Centella for up to eight hours of oil control.
Cloud Touch Blurring Skin Tint
View this post on Instagram
This hybrid skin tint works to beautify the complexion while delivering suncare and skincare benefits. Enriched with ceramides and centella asiatica extract, the multi-tasking SPF25+PA+++ formulation strengthens the skin barrier and mitigates skin sensitivity, while leaving the skin more even with a soft-focus finish. Further, its lightweight texture is comfortable for all-day wear and it comes in five shades for light to medium skin.
Y.O.U Beauty available to shop here. Find more beauty reads here.
| SHARE THE STORY | |
| Explore More |
