BTS has broken the Internet (again) with ‘Butter’. The addictive summer bop racked up 10 million views on YouTube in 10 minutes. The septet from Seoul then went on to smash YouTube’s record for the biggest music video premiere with 3.9 million viewers—which was *drumroll* previously held by them for ‘Dynamite’ in 2020 with 3 million viewers. ‘Butter’ also dominated the top spot on iTunes in 90 countries.
.@BTS_twt‘s “Butter” becomes the fastest music video in YouTube history to hit 10 million views, breaking the record held by “Dynamite” (13 minutes). #BTS_Butter
— chart data (@chartdata) May 21, 2021
Next stop: the Grammys (fingers crossed, ARMYs). But first, BTS will make a pitstop at the Billboard Music Awards 2021 on Sunday with the debut TV performance of ‘Butter’. In the meantime, check out how social media reacted to the group’s latest feat.
How to get on TikTok’s “FYP”:
Brb, building neck muscles:
This or That Challenge:
I only tweet facts. #bts_butter pic.twitter.com/MWNMUbEvOF
— j.le (@annyeong_jle) May 22, 2021
When you smash your KPIs:
we beat dynamite’s now we’ll have record to beat butter’s record#ButterMV #BUTTER100M pic.twitter.com/0OA8lgedjM
— heaven BUTTER TODAY (@adoringjoons) May 22, 2021
Sibling “rivalry”:
spring day dynamite butter pic.twitter.com/NSVjgWTqWh
— mina (@EUPH0RIAL0VE) May 22, 2021
What’s for breakfast:
My Breakfast:Pancakes and Butter @BTS_twt #BTS_Butter pic.twitter.com/GGZnHhufl5
— Monomo(@Monomo0613) May 22, 2021
Out to steal your heart:
Like a criminal undercover.. #btsfanart #TAEHYUNG #ButterWorldwideParty #BTS_Butter pic.twitter.com/81PJOHFMjI
— liz (@introvertaed) May 22, 2021
Once you see it, you can’t unsee it:

What career development looks like when you’re BTS:
2015 intern → 2021 CEO pic.twitter.com/GfPNAtTzRU
— ً (@jmnsource) May 13, 2021
Look sharp, they said:
the buttons of the elevator are BTS and Armys signs pic.twitter.com/tHrNwyjdz9
— (@taeveeee) May 13, 2021
Do you belong in a museum, ‘coz you look like a work of art:
I HAVE NO WORDS. ART. pic.twitter.com/zo8KmpsM9J
— Imen(@BTS21_2019) May 13, 2021
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