10 Malaysian brands to look for alternative 'baju Raya'

10 Malaysian brands to look for alternative 'baju Raya'

Raya 2.0

Text: Stephanie Boey

A change in times calls for a change in perspective, and a new look for Hari Raya 2020.

Raya 202o is going to be celebrated very differently this year! We may possibly have to forgo the regular celebrations and long list of rumah terbuka that we're so used to. But look on the bright side, it's going to be one to remember for years to come. Living in this New Normal is definitely breaking convention (pretty sure there's an oxymoron in here somewhere!), and celebrating Hari Raya while social distancing will be a challenge. However, the way we see it, you can use this opportunity to switch it up this year. 

In the spirit of breaking tradition, we've rounded up ten Malaysian fashion brands that will satiate your need for the unique and unfamiliar. During this time where our lives have become a stringent routine, perhaps a fresh fashion fix is what you need! Below, you can find modern alternatives to dress up in, plus traditional silhouettes...with a twist. Head's up to the goth crew, would you celebrate Hari Raya in a baju kurung that's black? Or perhaps matching your baju Melayu to your face mask? 


Anaabu creates minimalistic baju Raya to be worn in the New Normal. The neutral palette is a refreshing take on the festive wear, with traditional Malaysian silhouettes that we're used to, like the Kurung Kedah, the Kurta, and Kebaya cut from textured cotton in ecru shades.


How does a hype Hari Raya sound? This relatively new Malaysian label successfully blends meme culture with fashion. Their Raya 2019 campaign remains to be so iconic it continues to be recreated to this day. This year, the collection comprises of their popular oversized Baju Melayu in bright neon hues. 

Mowgli Store

Black for Hari Raya? Now, that's groundbreaking. We're used to seeing pastels and bright colours this time of year. Also available in dark muted hues, the Teluk Belanga and Kurung Top have variations made from mixed cotton chino, cotton suede and linen. 

Alia B.

Dive into Alia B's world of underwater dreams! The ready-to-wear collection for Hari Raya 2020 is full of fantasy and ethereal charm, with delicate pleats and soft tones. The Sienna Kurung pictured above is our top pick, but take a look at the belted pantsuit if you're looking for a change. 


Founder Fern Chua looks to nature's beauty as her inspiration for her collections. For Hari Raya 2020, it's terrestrial fauna, like her name! Being handprinted and handcrafted makes every piece one-of-a-kind. Expect to find breezy kaftan dresses, palazzo pants, pareos and other separates decorated in prints and colour palettes that are versatile enough to be worn all year round.

Also related: Inside the Atelier with Fern


There are over a hundred dainty floral appliquès on Hanya's Ines Kurung set! The dark daisies and sheer sleeves give off a fierce yet feminine femme fatale aura. Take a walk on the dark side but keep it pretty! 


Dubbed the #Chillahraya collection, the kaleidoscopic patterns will add a colourful cheer into your celebrations. The Amara Kurung has a silhouette that is quite unique, too. Similar to its mismatched pattern, the cowl neckline and bishop cuffed sleeves weave in different aesthetics to form a signature blend.


Umma's tagline is 'Modern and Modest', and we can safely say that the Malaysian brand is slaying it. The designs are current and refreshing, using trendy colourways and hand drawn motifs. For Hari Raya, the Tati Kurung pictured above combines the tradition of the Kurung Kedah top and quirky florals for a change of pace. 


Wynka's collection for Hari Raya 2020 is aptly named Kasih Sayang. Filled with ruffled maxi dresses decorated in romantic florals, plus elevated separates embellished with sequins, appliqués and fringe, the collection at a glance is... love at first sight (sorry, couldn't resist). It's true though, clothes that can be worn from day to night, throughout the year will make any closet swoon. 

Lubna for Zalora

Celebrations need not be cancelled, think of it more as a postponement! Lubna for Zalora's campaign for Hari Raya 2020 is filled with hopeful optimism for a day we can all hang out again. The well-balanced collection sees cheerful florals in wild brights for the maximalist dresser and simple prints in muted hues for the hardcore normcore. 

For more Raya-related stories, click here.

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