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Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’

Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’

Fired up

Text: Joan Kong


The actress’s ensembles in the new K-drama is from a mix of South Korean brands and top designer labels

New month, new K-drama. Although Park Bo Gum’s Record of Youth is coming to an end next week, there's not one but four South Korean series to tune in to. There’s the Tale of the Nine-Tailed starring Lee Dong Wook, Private Lives starring Girls’ Generation Seohyun, Search starring f(x) Krystal, and the latest of the lot—Start-Up, with Bae Suzy, Nam Joo Hyuk, Kim Seon Ho, and Kang Han Na as its main cast.

Reminiscent of Record of Youth and Itaewon Class, the show depicts a group of passionate young entrepreneurs striving to make it big with their start-ups in Korea’s Silicon Valley called Sandbox. And as usual, romance (and possibly love triangles) will be thrown in the mix.

Curious to know the brands behind Bae Suzy’s character Seo Dal Mi’s casual yet feminine looks? Below, we ID her outfits from each episode:

Episode 1

Episode 2

Blazer: Gouache 

Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’ (фото 9)

Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’ (фото 10)

Cropped jacket, Gouache

Shirt: AVAM

Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’ (фото 16)

Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’ (фото 17)

Birkin shirt, AVAM

Bag: Salvatore Ferragamo

Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’ (фото 18)

Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’ (фото 19)

Gancini lock tote, Salvatore Ferragamo

Episode 3

Episode 4

Sweater: Vocavaca

Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’ (фото 33)

Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’ (фото 34)
Vacation crop knit, Vocavaca

Episode 5

Episode 6

Episode 7

Episode 8

Shirt: Lenina


Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’ (фото 60)
Kate bloom shirt, Lenina

Bag: Salvatore Ferragamo

Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’ (фото 65)

Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’ (фото 66)
Trifolio flap bag, Salvatore Ferragamo

Blazer: Marron Edition

Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’ (фото 67)

Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’ (фото 68)
Linen blazer, Marron Edition

Episode 9

Outfit: Fabricology and Dior

Style ID: The Korean fashion labels (and the luxury handbags) spotted on Bae Suzy in ‘Start-Up’ (фото 83)

Episode 10

Episode 10

Episode 12

Outfit: And You and Dior


The story will be updated weekly. Stay tuned.

Related: Style ID: The lowdown on Park Bo Gum's trendy looks in 'Record of Youth'

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