See the World In Style with Chanel’s SS25 Eyewear Collection
See the unseen
Looking to update your eyewear collection? Chanel invites you to see the world in style with its Spring/Summer 2025 Eyewear campaign. A celebration of individuality, the new campaign introduces four dynamic talents—Lupita Nyong’o, Margaret Qualley, Nana Komatsu, and freshly minted ambassador Kendrick Lamar. Each brings their distinctive vibe and energy to the frames.
Photographed by Karim Sadli, the campaign strips everything back to highlight bold expressions and personal style. With minimalist backdrops, the portraits offer an intimate look at each star, revealing a different facet of their personality. Eyewear becomes more than an accessory; it transforms into a powerful extension of identity—a window into individuality, artistry, and imagination.
The latest collection beautifully marries the house’s iconic legacy with a modern flair. Each frame embodies the timeless elegance Chanel is known for, while bold hardware and retro-inspired shapes introduce a striking contrast.
Talking about the sunglasses, Nana Komatsu reveals, “Eyewear adds spice to your style and sometimes balances out an overly formal outfit. Chanel eyewear is not just a fashion item; it is crucial to express my character and mood. It brings out new sides of me beyond female elegance, such as my slightly punk and playful side.”
Lupita Nyong’o also shares her admiration: “Glasses are an excellent way to express something immediate about myself. And of course, sunglasses add a touch of attitude and mystery to an outfit.” Meanwhile, Margaret Qualley reflects on the transformative effect of Chanel eyewear, saying, “Chanel glasses are special because they hold mystery. Suddenly you’re Audrey Hepburn or Grace Kelly, you’re signaling that you’ve got secrets.”
Kendrick Lamar, a champion of timeless styles, adds, “Chanel has a timeless legacy, and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses.”
In case you missed the campaign, watch it here:
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