7 Rising Chinese Fashion Labels You Can’t Miss in 2025
East meets next
The fashion scene in China is having a moment right now. Just as luxury labels dominate the high streets, a new generation of homegrown designers is stepping up, bringing fresh ideas and challenging conventions. Some have already made their mark on the global stage, dressing the likes of Rihanna, Sza, and Sabrina Carpenter—and they’re only just getting started. From Shushu/Tong to Mark Gong, these are the brands shaping the future of Chinese style.
Shushu/Tong
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Founded in 2015 by Liushu Lei and Yutong Jian, Shushu/Tong offers a contemporary vision of femininity that blends playfulness with elegance. The London College of Fashion graduates, now based in Shanghai, weave delicate elements like ruffles and bowknots into their collections, creating a harmonious balance between sophistication and ease. Select pieces are stocked at renowned retailers like Dover Street Market and 10 Corso Como.
Ao Yes
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Ao Yes, the brainchild of Austin Wang and Yansong Liu, is only three years into its journey but already shaking up the fashion scene with its seamless fusion of heritage and modern design. Their recent collaboration with Zara for Chinese New Year underscores their knack for reinvention. This limited-edition collection takes signature Eastern motifs—jacquard fabrics, hand-painted patterns, and the Chinese knot—and reinterprets them for today, translating these cultural elements into statement pieces like oversized T-shirts, cardigans, and long-sleeved shirts.
Yuhan Wang
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When Yuhan Wang launched her womenswear brand in 2018 with the support of London’s Fashion East, it was clear this was no conventional debut. Her work pulses with rebellious energy, where silky florals and dramatic proportions converge to reveal a dynamic sense of feminine strength. Her designs also draw from the contrast between Chinese and Western ideals of femininity, exploring the delicate line between being veiled and being seen.
Markgong
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Markgong has become the go-to brand for Hollywood celebrities in recent years. Founded in 2018, the eponymous womenswear label embodies a rebellious, free-spirited energy that empowers the modern woman. At the recent Shanghai Fashion Week, Markgong stole the spotlight with a Sex & the City-inspired collection, featuring double-breasted windbreaker dresses and a polka dot midi dress—each piece paying tribute to the iconic series’ fearless, glamorous vibe.
Rui
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Rui’s designs are a celebration of intimacy, with each piece becoming an extension of the body. The bodysuit, sleeve crop top, and tank top are sculpted to embrace the form like a second skin, with raw edges and cuts that speak of quiet rebellion. This distinctive vision has put Rui in the spotlight, with her designs now favoured by celebrities like Tyla, Cardi B, and Jisoo.
Feng Chen Wang
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Feng Chen Wang’s 2016 debut at New York Fashion Week introduced a vision where tradition meets reinvention. Grounded in Chinese heritage, her deconstructed tailoring transforms silhouettes into multi-wear statements—an extension of her ethos: to own less is to own more. Her evolving vision extends beyond clothing, with Feng Chen Wang Eyewear and collaborations with Converse reinforcing her place at the cutting edge of fashion.
Marrknull
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If you’re into streetwear that goes beyond the ordinary, Marrknull is worth exploring. Founded in 2016 by Wang Wei and Tim Shi, this Beijing-based label channels 2000s influences while pushing boundaries with a gender-defying twist and a fresh take on fabric and form. Think cutout leather jackets, layered cargo pants, and crinkled-wash maxi skirts.
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