The short film opens with the Los Angeles desert landscape and Michael B(ae) riding in with a motorcycle, clad in Coach’s leather jacket and leather trousers, with aviators in tow. Directed by Spike Lee and titled ‘Words Matter’, the film is a strong poetic narrative that echoes Coach’s values of inclusion, optimism and courage. Clad in his leather armour, Michael is a modern day knight, doing away with ‘evil’ and ‘hatred’ and finding ‘courage’ and ‘truth’ in its place. “Collaborating with the iconic Spike Lee on this short film for Coach was an inspirational experience,” said Jordan. “Spike’s art has moved the cultural dial for decades. I’m proud of the powerful messaging of this film and to be workingalongside a brand that cares about putting that narrative into the world as much as I do.”
Watch the full film below:
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