Fashion buzz: Over 5 million people signed up to buy the Dior x Air Jordan sneakers, Harry Styles’ JW Anderson cardigan went viral on TikTok, and more
Over 5 Million people signed up to buy the Air Jordan 1 OG Dior sneakers
Yes, you read that right. Less than two weeks after Dior unveiled the microsite where shoppers can sign up to stand a chance to purchase the limited-edition Air Jordan 1 OG Dior sneakers, its CEO Pietro Beccari has revealed to WWD that over five million people have registered online (that’s roughly the population of Ireland). The catch? Only 8,000 pairs will be available for grabs, and according to online sneaker marketplace StockX, the US$2,000 kicks are currently fetching over US$10,000 on the site. The shoes—alongside a collection of Air Dior ready-to-wear pieces and accessories from the Dior Men Autumn/Winter 2020 collection—will be in-stores this month.
Harry Styles’ JW Anderson cardigan went viral on TikTok
Four months after Harry Styles sported a colourful crochet cardigan from JW Anderson during a rehearsal for The Today Show, the piece has now gone viral on TikTok. Fans of the singer have been recreating the design by documenting the process on the social media platform, and the results are impressive, to say the least. Designer Jonathan Anderson took to Instagram to show his appreciation by sharing the knitting pattern and instructions to all—so if you’d like to get your craft on, here’s something to get you started with.
Rimowa launches eyewear collection
Your favourite luggage brand has introduced its first-ever eyewear collection, and it features all the details that you love from the brand. For its first launch, you can find two unisex sunglasses lines—Rimowa Bridge and Rim—and one optical glasses range dubbed the Rimowa Air in the line-up. Design-wise, the three classic shapes—the aviator, square, and pantos—comes in an array of hues that match the brand’s iconic suitcases.
The sunglasses collection will be available from July 9 in selected Rimowa stores worldwide and online at Rimowa.com.
Burberry releases its Summer 2020 campaign featuring Kendall Jenner
How do you shoot a campaign during a lockdown? For Burberry, it’s by going virtual—and getting your model to also take up the photographer role. In the self-portrait images shot by Kendall Jenner on her computer, the supermodel can be seen posing in the pieces designed by Chief Creative Officer Riccardo Tisci, from a long-sleeved bodysuit to a shirt-and-shorts look that are emblazoned with larger initials in a refreshed colour palette. On the other hand, the short film utilises CGI technology to blend reality and fantasty, with a dreamlike setting that embodies the free spirit and “optimism of summer”.
Watch the film below:
Salvatore Ferragamo now offers virtual museum tour
Attention museum buffs: You can now take a virtual tour of the Sustainable Thinking exhibition at the Salvatore Ferragamo Museum! Immerse yourself in the brand’s rich history and craftsmanship as you check out the works of artisans and creatives using sustainable materials—all in the comfort of your own home. The Italian fashion house has plans to roll out guided tours from mid-July onwards, and virtual projects involving curators, designers, and artists.
Haute Couture AW20 Fashion Week officially kicks off
ICYMI: The first digital Paris Haute Couture Week Autumn/Winter 2020 has officially started! From July 6 to 8, major fashion houses including Dior, Chanel, and Elie Saab will be showcasing their awe-inspiring creations via different digital format, be it a short film or a live-streamed show. Check out the schedule for more details, and stay tuned for our coverage by the end of the week.
Read last week’s Fashion Buzz here.