Each season, global fashion search platform Lyst tracks and analyses the shopping behaviour of more than nine million shoppers across 12,000 designers and stores online, and the latest report is out. Off-White overtook Gucci and cinched the top spot this round as the latter is two places down from the previous report—its first time placing third in the last two years. Balenciaga is in second place, and Versace—thanks to its well-received runway collections the past few seasons—moved up two places to the fourth spot. Other notable mentions on the list include Nike that has a 7% revenue increase to almost USD$11 billion, and Bottega Veneta and Loewe which are in the top 20 for the first time. The former, in particular, climbed 21 spots from last year’s ranking, thanks to its accessories which have become a cult favourite. The brand’s padded sandals—which sparked the square-toe shoes trend—were also named the hottest women’s product of Q3, with Jacquemus‘ Le Chiquito mini bag and Adidas‘ Continental 80 sneakers following behind.
Here are the hottest fashion brands of Q3:
1. Off-White
2. Balenciaga
3. Gucci
4. Versace
5. Prada
6. Valentino
7. Fendi
8. Burberry
9. Saint Laurent
10. Vetements
11. Stone Island
12. Nike
13. Givenchy
14. Moncler
15. Dolce & Gabbana
16. Bottega Veneta
17. Alexander McQueen
18. Moschino
19. Balmain
20. Loewe
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