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How fashion’s biggest brands and names are doing their part to combat the COVID-19 pandemic

How fashion’s biggest brands and names are doing their part to combat the COVID-19 pandemic

Joining the fight

Text: Joan Kong


Image: Getty Images

The fashion industry is coming together to fund the battle against the coronavirus pandemic

As the COVID-19 pandemic continues to worsen globally, many countries—including China, Denmark, France, Ireland, Italy, New Zealand, Poland, and Spain—have implemented lockdowns to contain the pandemic, as well as Malaysia which has imposed a restricted movement order from March 18 to April 14. The fashion industry has also come together to join the fight against COVID-19. Below, all the biggest names and brands in fashion who have made a donation so far:

April 25, 2020

Mulberry

Mulberry has announced it has begun producing PPE gowns in its Somerset factories for the NHS frontline workers, particularly, for the University Hospitals Bristol and Weston NHS Foundation Trust. Aside from that, it’s also supporting the Scrub Hub—a network of volunteers making scrubs to order for NHS staff—by cutting large volumes of PPE fabric using its machinery, which will then be distributed to the community groups to be stitched. Fund-wise, the brand has raised over 75,000 pounds via its Coronavirus Appeal for the local UK charities and support groups.

April 21, 2020

Loewe

On top of initiating an all-new digital event titled Loewe En Casa, the Spanish luxury fashion house is also pitching in to fight the pandemic. In a joint statement released by Loewe’s CEO Pascale Lepoivre and artistic director Jonathan Anderson, the duo announced that the brand will be donating 100,000 surgical masks to the Spanish Red Cross, and it’s also producing non-surgical ones to be distributed to volunteer workers, its employees and their families. From every item sold from its upcoming Paula’s Ibiza collection (between May and August 2020), Loewe has also pledged to donate 40 Euros to educational projects “to ensure a better future for children in socially vulnerable groups”, starting with an initial donation of 500,000 Euros. The initiative will be carried out in partnership with Plataforma de Infancia—a Spanish alliance of social organisations that works to protect children and adolescents’ rights.

April 11, 2020

Louis Vuitton

Two days after announcing its protective mask initiative, Louis Vuitton has revealed that it's also producing hospital gowns at its headquarters for six Parisian hospitals that are “in urgent need of protective gear”.

April 9, 2020

Louis Vuitton

Louis Vuitton has reopened and repurposed 12 of its 16 workshops in France to produce hundreds of thousands of non-surgical protective masks for its staff, nearby retirement homes, and healthcare workers. According to an interview with WWD, its chairman and chief executive officer Michael Burke said that the brand will be keeping around 20 to 30 percent of masks for internal use, and the rest will be donated. The French Maison also relayed a special thanks to its “hundreds of artisans who have volunteered to create these masks, as well as everyone doing their part to fight this global pandemic”.

April 7, 2020

Tod’s

How fashion’s biggest brands and names are doing their part to combat the COVID-19 pandemic (фото 1)

The Della Valle family, who are the owners of luxury Italian accessories brand Tod’s, has donated 5 million Euros on behalf of their employees “to support the family members of health personnel who lost their lives in the fight against COVID-19,” according to the press release. “Their selflessness and courage will forever be an example to all of us,” the Della Valle family adds. On top of that, they’re also inviting the public to contribute to the fund, which is called “Sempre con Voi” (always with you, in English).

April 1, 2020

Dior

How fashion’s biggest brands and names are doing their part to combat the COVID-19 pandemic (фото 2)

Dior has reopened its Baby Dior ateliers in Redon, France to support its parent company LVMH’s ongoing efforts to produce new masks for the healthcare frontliners. The French Maison also paid tribute to its petites mains, aka its seamstresses who, “in an exceptional show of solidarity, are working tirelessly to protect them.”

Capri Holdings

Capri Holdings—the luxury fashion group that owns Michael Kors, Versace, and Jimmy Choo—has pledged USD $3 million to the COVID-19 relief efforts across the globe. In a statement released by the brand, its Chairman and CEO John D. Idol says, “Our hearts and souls go out to those who are working on the front lines to help the world combat the COVID-19 pandemic. We thank them for their remarkable dedication and courage and want to support them and the hospitals where they work. We also aim to strengthen organizations dedicated to helping the community. This is clearly a time for people to come together in every way and on every level, because we are all stronger in our united resolve. I want to thank Donatella and Michael for their personal commitments.”

John D. Idol and Michael Kors will both be donating a total of USD $1 million, while the latter’s eponymous label will contribute another USD $1 million. From the combined USD $2 million, USD $750k will be distributed to the NYU Langone Health and New York-Presbyterian Hospital, USD $250,000 to its longtime philanthropic partner God’s Love We Deliver to provide meals for people with serious illnesses, and USD $250,000 to A Common Thread to give financial relief for the fashion community.

Versace is also donating USD $400,000 to the San Raffaele Hospital, and USD $100,000 to the Camera Nazionale Della Moda italiana for the “Italia, we are with you” project, a campaign to donate healthcare equipment and ventilators to the hospitals in Italy. This is on top of the one million yuan and 200,000 Euros donated by the brand and Donatella Versace and her daughter, Allegra previously.

Jimmy Choo will donate USD $500,000 that will be split equally to the National Health Service COVID-19 Urgent Appeal by NHS Charities Together to support hospital staff and volunteers, and the World Health Organisation’s COVID-19 Solidarity Response Fund.

March 28, 2020

Burberry

Burberry has pledged to dedicate its resources to support the fight against the COVID-19 pandemic. Aside from retooling its trench coat factory in Yorkshire to make non-surgical gowns and masks for patients, the brand will also be utilising its global supply chain network to fast-track the delivery to the UK National Health Service. Aside from that, the company’s funding the research by the University of Oxford for its single-dose vaccine that’s on course to begin human trials in April, and donating to charities including FareShare and The Felix Project that tackle food poverty across the UK.

Chanel

Chanel has contributed 1.2 million Euros to an emergency fund for the public hospital system in Paris and emergency services in France, and is donating 50,000 face masks not only for healthcare personnel, but also for police and firefighters. On top of that, the Maison is also planning to get its partner manufactures on board to produce protective face masks and gowns.

March 27, 2020

Giorgio Armani

Following Giorgio Armani’s initial donation to the Luigi Sacco and San Raffaele hospitals and the Instituto dei Tumori in Milan, as well as the Instituto Lazzaro Spallanzani in Rome, the designer has also made a contribution to the hospitals in Bergamo, Piacenza and Versilia in the Tuscany region. In addition to that, the Armani Group has announced that all of its Italian production plants will be switching to manufacturing single-use medical overalls for healthcare frontliners who are helping to combat the COVID-19 pandemic.

March 26, 2020

Ralph Lauren

The Ralph Lauren Corporate Foundation have commited USD 10 million that will be split among four organisations. The first, to provide financial grants through the Emergency Assistance Foundation for its employees who have medical, eldercare or childcare needs; second, the World Health Organisation (WHO) to support countries in preventing, detecting, and responding to COVID-19; the Council of Fashion Designers of America (CFDA) to assist those in the fashion industry; and lastly, to its own Pink Pony Fund for cancer research. On top of that, the American brand has also started producing 250,000 masks and gowns with its manufacturing partners to help relieve the shortage during this period.

Gucci

Its president and CEO Marco Bizzarri has previously made a personal donation of 100,000 Euros to hospitals in the Emilia-Romagna region, and now, Gucci will also be joining the fight by making two separate donations to its crowdfunding campaigns. One million Euros will be donated to the Italian National Civil Protection Department via Intesa Sanpaolo’s ForFunding platform; and another one million Euros to the United Nations Foundation’s COVID-19 Solidarity Response Fund in support of the World Health Organisation (WHO) through a Facebook USD 10 million fundraiser. The #GucciCommunity is invited to make a donation, and Malaysians can donate via this link.

Bvlgari

On top of the donation made to Rome’s Spallanzani Hospital early February, the Italian brand will help manufacture several hundreds of thousands of hand cleansing gel in the next two months to be supplied to all medical facilities through the Italian Civil Protection Department. The gels—distributed in 75ml recyclable bottles—will be produced by its long-term fragrance-manufacturing partner, ICR.

March 23, 2020

Prada

After its co-CEOs Patrizio Bertelli and Miuccia Prada donated six intensive care units to three hospitals in Milan, the brand has also announced that it has started producing 80,000 medical overalls and 110,000 masks for healthcare personnel, following a request from the Tuscany region.

March 18, 2020

Inditex

The Inditex fashion group which owns fast-fashion brand Zara has announced that it’ll be lending its factories and logistics team to the Spanish government to produce hospital gowns and masks for medical staff and patients. The company also revealed its plans to convert some of its textile-manufacturing factories to produce medical supplies such as hospital gowns.

March 17, 2020

Moncler

Moncler is donating 10 million Euros to support the construction of a hospital with over 400 intensive care units in the ex Fiera Milano area in the region of Lombardy, Italy. In a statement released by the brand, chairman and CEO Remo Ruffini says, “Milan is a city that has given us all an extraordinary time. We cannot and must not abandon it. It is everyone’s duty to give back to the city what it has given us so far. I have expressed to the councilor Giulio Gallera the will to work on this great project from the moment it was hypothesized and now that there are reasonable certainties on the feasibility, we are ready to support it. I am sure that the team of the Region of Lombardy, also facilitated by the experience of Guido Bertolaso, can bring this great initiative to become a reality as soon as possible.”

March 18, 2020

Vivy Yusof and Fadza Anuar

Local retailer FashionValet’s founders Vivy Yusof and Fadza Anuar have also launched a FV Covid-19 Support Fund on behalf of IMARET (IMAM Response & Relief Team) to provide general and medical supplies to the frontline staff. The couple has donated RM100,000 to the campaign, and as of March 20, the page has raised over RM370,000. In an Instagram post, Vivy says, “As Covid-19 cases rise, hospitals won’t be able to cope so we need to act fast to get our hospitals ready and make the patients, staff and volunteers' lives as comfortable as possible. They are the front-liners combatting COVID-19 for us and this is the least we can do for them and our country.”

March 16, 2020

LVMH

In addition to the 16 million RMB LVMH has donated to the Red Cross Society of China (as reported on January 28), the luxury conglomerate has also announced that chairman and chief executive Bernard Arnault has instructed its perfumes and cosmetics business to manufacture alcohol-based sanitisers due to the shortage in France. The gel will be delivered free of charge daily to the French health authorities, and on Instagram, the group also expressed its gratitude to production teams from Guerlain, Dior and Givenchy Beauty “who have shown great solidarity and engagement in a spirit of collective effort for the common good”.

Prada

With the number of COVID-19 cases in Italy on the rise, Prada’s co-CEOs Patrizio Bertelli and Miuccia Prada have donated six intensive care units to three hospitals in Milan, namely San Raffaele and Sacco, and a children’s hospital, Vittore Buzzi.

March 14, 2020

Sergio Rossi

Italian footwear brand Sergio Rossi has pledged to donate 100,000 Euros to the Fatebenefratelli and Luigi Sacco hospitals in Milan, as well as all the profits made from its online sales from March 14 to 20.

March 13, 2020

Versace

Donatella Versace and her dauther Allegra Versace Beck have donated 200,000 Euros to the intensive care units of the San Raffaele hospital in Milan. This is in addition to the one million RMB their brand, Versace has donated to the Chinese Red Cross Foundation back in February.

Carla Fendi Foundation

Fendi men’s and accessories creative director Silvia Venturini Fendi has also announced that the Carla Fendi Foundation is donating 100,000 Euros to support the intensive care department of Presidio Sanitario Columbus hospital in Rome.

March 11, 2020

Kering

After donating 7.5 million RMB to the Red Cross Foundation in China back in January, Kering has donated an additional of 2 million Euros to the healthcare institutions in Lombardy, Veneto, Tuscany, and Lazio in Italy—the key areas of its brands including Bottega Veneta, Gucci, Briono and more.

March 10, 2020

Marco Bizzarri

Gucci’s president and CEO, Marco Bizzarri has personally pledged 100,000 Euros to hospitals in the Emilia-Romagna region of Italy to combat the COVID-19 outbreak.

March 9, 2020

Chiara Ferragni

Along with her husband, musician Fedez, Italian fashion influencer Chiara Ferragni have donated 100,000 Euros to support a GoFundMe campaign created with Professor Alberto Zangrillio, the head of Milan’s San Raffaele hospital’s cardiovascular and general intensive care departments. As of March 20, the page has raised over 4.3 million Euros, which will help fund new hospital beds, equipments, and the activation of a new intensive therapy.

March 8, 2020

Giorgio Armani

As one of the first designers to react to the COVID-19 pandemic by holding a closed show during Milan Fashion Week Autumn/Winter 2020, Giorgio Armani has donated 1.25 million Euros to a number of hospitals and institutions in Italy, particularly the Luigi Sacco and San Raffaele hospitals and the Instituto dei Tumori in Milan, as well as the Instituto Lazzaro Spallanzani in Rome.

February 17, 2020

Dolce & Gabbana

Domenico Dolce and Stefano Gabbano announced that their brand has made a donation to the Humanitas University to fund their research project "aiming to clarify the responses of the immune system to coronavirus SARS-CoV-2", and to help find a solution to the pandemic that's affecting the world. "We felt we had to do something to fight this devastating virus, which started from China but is threatening all mankind. In these cases, it is important to make the right choice. This is why we thought Humanitas University would be the ideal partner, whose excellence and humanity make it a special entity, with which we have already co-operated on a scholarship project,” the Italian fashion brand said in a statement.

February 6, 2020

Bvlgari

Bvlgari has also made an unspecified donation to Rome’s Spallanzani Hospital to fight COVID-19. The donation was used to purchase a microscopic image acquisition system which will allow the research department to strengthen their research on the virus, and hopefully lead to the development of an effective vaccination.

February 5, 2020

Versace

Versace has pledged to donate one million RMB to the Chinese Red Cross Foundation in China to address the shortage of medical supplies. The brand’s chief creative officer, Donatella Versace says, “My heart goes out to those affected by coronavirus and their families. We are sending our love and support and I urge everyone to help by donating to groups on the ground that assist those in need.”

February 2020

Richemont

Swiss luxury conglomerate Richement has also joined the fight by pledging 10 million RMB to combat the virus. The group owns brands such as Cartier, IWC, Van Cleef and Arpels and more.

January 28, 2020

LVMH

LVMH Moët Hennessy Louis Vuitton has donated 16 million RMB to the Chinese Red Cross Foundation, according to WWD. Aside from that, the luxury group—that owns brands including Tiffany & Co., Bvlgari and more—will also “help to obtain and provide important medical supplies from France and throughout Europe”.

Kering

Kering, which owns Alexander McQueen, Gucci, Saint Laurent and more, also donated 7.5 million RMB to the Chinese Red Cross Foundation which will be used for front-line prevention and care for hospital staff and patients.

Stay tuned for more updates. For more COVID-19 related news, click here.

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