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Introducing Instagram’s latest viral trend: The Pillow Challenge

Introducing Instagram’s latest viral trend: The Pillow Challenge

Style and comfort?

Text: Joan Kong


Image: Instagram

No clothes? No problem. Your next #OOTD is right on your bed

The past few weeks have seen many viral trends taking over our social media, from the array of TikTok and workout challenges to making Dalgona coffee and banana bread, and more. Fashion-wise? Not so much—until recently, that is. Fashion bloggers @myforteisfashion and @stylebynelli kick-started a Quarantine Pillow Challenge or simply, The Pillow Challenge on Instagram a week ago, and it didn’t take long for it to go viral. Both hashtags have amassed over 343k posts so far, and if you dare to bare, feel free to hop on the bandwagon. 

All you need is one big pillow (two medium-sized ones work too), a belt, and any other accessories of your choice. Below are some of the most stylish looks we’ve spotted on Instagram so far. Anne Hathaway, Tracee Ellis Ross, and Halle Berry are some of the latest celebrities who traded their clothes for pillows and nailed their looks, and scroll to the end to watch Ukrainian singer Nastia Kamenskykh and Korean-American fashion blogger Chriselle Lim’s entertaining TikTok videos!


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