Fashion Buzz: Descente sets foot in SEA—plus other fashion news you may have missed this September
ICYMI
This month’s headlines include Sarah Burton’s new role at Givenchy, Descente’s Southeast Asia debut, and Jisoo gracing the latest Lady Dior campaign.
Sarah Burton joins Givenchy as creative director
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Earlier this month, Givenchy announced Sarah Burton as its new creative director. The English designer, who served as creative director at Alexander McQueen for the past 13 years, expressed her enthusiasm for this opportunity, sharing, “It is a great honour to be joining the beautiful house of Givenchy. I am so excited to be able to write the next chapter in the story of this iconic house and to bring Givenchy my own vision, sensibility and beliefs.” Burton will oversee the creative direction for both the women’s and men’s collections, with her inaugural collection scheduled to launch in March 2025.
Jisoo stars in the latest Lady Dior campaign
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The story of Lady Dior evolves with Jisoo as the face of its newest campaign. The Blackpink member is featured in a series of elegant stills captured by Bibi Borthwick, each infused with a rock vibe. Crafted from luxurious leather and adorned with the iconic cannage motif, this Dior bag showcases architectural lines beautifully complemented by gently curved handles. Additionally, the striking silhouette is enhanced by meticulous details, including the distinctive ‘Dior’ charms that add a signature touch to its allure.
Descente enters the Southeast Asian market
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Descente is making a bold entry into Southeast Asia this year with the opening of its inaugural store in The Exchange TRX. Renowned for its commitment to quality and innovation, the Japanese brand offers a diverse range of collections for various sports, from skiing and snowboarding to golf and cycling. Ms. Pang Sook Fong, General Manager of Avid Sports Malaysia, shared her excitement about the new store: “Descente’s mission has always been to inspire movement through design, craftsmanship and quality, and Malaysia represents a significant growth opportunity. We are excited to help shape the region’s sportswear landscape and are confident that Malaysians, especially those looking to elevate their sports experience, will appreciate what Descente brings to the market.”
Descente @ The Exchange TRX
Address: Lot G.35.A, The Exchange TRX
Opening hours: 10am to 10pm, Monday – Sunday
Tang Yan is the new spokesperson of Fendi
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Fendi has named Tang Yan as its latest spokesperson. The Chinese actress is known for her captivating performances in popular TV dramas and films, notably her recent role in Wong Kar-Wai’s Blossoms, which earned her a nomination for the prestigious Magnolia Award. In addition to her acting career, Tang Yan is a significant force in the fashion scene, celebrated for her striking beauty and distinctive style. Her relationship with the Italian brand began in 2017 when she wore the brand while filming Europe Raiders at the Maison’s Rome headquarters. Since then, she has graced the covers of several magazines in its designs and most recently attended the Cannes Film Festival in a stunning Fendi couture gown.
Tumi debuts the Voyageur Leather collection
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Tumi has refreshed its classic Voyageur Leather collection, adding a luxurious touch coupled with high-quality leather for the new season. Each piece is thoughtfully crafted with a focus on functionality and style, featuring the new ‘T’ logo hardware. Among the new arrivals is the Lex Train Case Crossbody, available in three sizes. The Voyageur Leather comes in elegant black with gold or gunmetal hardware, as well as a pewter metallic version with gunmetal hardware. Mun Ka Young leads the latest campaign, highlighting how these bags effortlessly complement her active lifestyle.
Shop the collection here.
H&M Studio’s AW24 collection honours the soulful world of jazz music
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H&M Studio’s AW24 collection draws inspiration from jazz musicians, breathing new life into classic silhouettes. Each piece in the collection captures a sense of effortless style, harmoniously blending oversized leather with relaxed tailoring and pairing casual dresses with chic accessories. “H&M Studio is all about easy wardrobe solutions – the kinds of timeless, multi-purpose pieces that take you from a working day to drinks and dinner, helping you to feel polished but relaxed,” says Ann-Sofie Johannsson, creative advisor and head of design womenswear at H&M. Key pieces include a trench coat with extended epaulettes, dark-wash denim with a metallic weave and feminine jersey dresses. Completing these are edgy accessories like optic white sling-back pumps, thigh-high boots, an XL tote bag and rhinestone-embellished jewellery.
Shop the collection here.
Puma launches its biggest flagship store at Sunway Pyramid
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Puma is expanding its presence in the region with the opening of its largest flagship store at Sunway Pyramid. Inside, customers will get to explore the brand’s iconic collections, from Select collaboration drops to Sportstyle to the latest performance gear for various sports. Shoppers will also have access to discover limited-edition drops and special collections available solely at this store. On top of that, the store boasts an AI Feet Scanner, a cutting-edge customisation area and interactive display units that provide insights into the technology behind key products. A grand opening took place earlier this month with the presence of Puma Thailand ambassadors Win Metawin and Tontawan, alongside Malaysia’s ambassadors, Meerqeen and Priscilla Abby.
Puma @ Sunway Pyramid
Address: Lot G1.103, Sunway Pyramid
Opening hours: 10am to 10pm (Monday to Sunday)
Contact: +603 5611 5808
NewJeans headlines the final chapter of Calvin Klein’s autumn campaign
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Following the impressive line-up of Seventeen’s Mingyu, Greta Lee and Cha Eun-woo, NewJeans steps into the spotlight for Calvin Klein’s autumn campaign. Shot by Gordon von Steiner, the five-member group models the brand’s new denim and fall essentials. Their vibrant personalities and natural charm shined through the visuals, beautifully accentuated by the bold simplicity of Calvin Klein’s latest offerings. This time, the jeans are styled with its iconic monogram tees, now offered in cropped and boxy fits. New outerwear pieces such as puffer jackets, bombers, and classic denim truckers bring a contemporary and fun twist to the look.
Shop the collection here.
Bonia marks its 50th anniversary with a pop-up at Pavilion Kuala Lumpur
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Bonia celebrates its 50th anniversary with an exclusive pop-up at Pavilion Kuala Lumpur, themed ‘The Bonia 50-Year Voyage: Celebrating Our Journey With You.’ Running until September 29, this immersive experience invites guests to embark on a sensory journey, where they can collect stamps on a postcard at four designated stations. Another highlight of the pop-up is the Sustainable collection, which honours the brand’s heritage while showcasing its commitment to progressive sustainability initiatives. The House’s ambassador, Nayeon of Twice, joined local celebrities Scha Alyahya, Daiyan Trisha, and Azira Shafinaz at the grand opening, adding star power to the event.
Braun Büffel’s latest collection is a celebration of individuality
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Just in time for the season, Braun Büffel has launched its AW24 collection, themed ‘Unleash Your Potential.’ Showcasing key colours such as Timeless Taupe, Midnight Plum, and Egret, this German brand incorporates essential seasonal details like 3D elements and accordion structures, reflecting the dynamic interplay between personal growth and adaptability. More importantly, the latest lineup embraces the concept of ‘Natur,’ which delves into a fusion of wabi-sabi and artificial intelligence, merging natural inspiration with innovative technology.
Shop the collection here.
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