Fresh from unveiling its latest releases at the Malaysia Autoshow 2024 last month, German automaker BMW hosted a remarkable event last Friday night, June 21st, to celebrate the first-ever all-electric BMW iX2 with the #MakeItReal campaign. The event—held outdoors at 1Utama Shopping Centre and featuring music from DJ Ashley Low—emphasised the message that every dream, no matter how audacious, can be realised. Attendees enjoyed an unforgettable evening that not only showcased BMW’s dedication to innovation but also embodied the ethos of turning dreams into reality.
This three-day extravaganza, which ran until the 23rd of June, was packed with engaging activities aimed to inspire and entertain visitors. The impressive set-up, adorned in vibrant red and yellow, was visible from afar. Needless to say, photo opportunities were abundant as every corner of the venue was picture-perfect. The event offered more than mere entertainment; it provided a space for people to connect and forge lasting memories. Visitors enjoyed delicious F&B options courtesy of Kenny Hills, captured moments at the Giant Mirror, delved into the brand’s latest offerings and immersed themselves in the vibrant atmosphere curated by BMW.
As far as Sports Activity Coupés (SAC) go, the BMW iX2 impresses with a beautiful design punctuated by dynamically stretched lines and generous surfaces. With its elegant coupé silhouette, the iX2 delivers presence and sportiness. Its high and upright front exudes self-confidence, while the redesigned kidney grille features a black mesh grille combined with a black high-gloss kidney frame, adding to its distinctive look.
Inside, BMW has nailed it with an elegant and modern interior, featuring the BMW Operating System 9 optimised for touch and voice control with an intuitive menu layout. The full-colour BMW Head-Up Display projects crucial driving information directly into the driver’s line of sight, ensuring they can stay fully attentive to the road. The armrest includes an ergonomically integrated control panel for managing vehicle functions, where you’ll find the gear selector, Start and Stop button, hazard warning lights button, as well as controls for My Modes and the parking brake.
To share the joy, we invited 10 esteemed Friends of BURO to join us for the iX2 launch event. They had the opportunity to experience the fun firsthand and learn more about the innovative features of the new BMW Sports Activity Coupé. Scroll through the gallery below to see them celebrating the debut of this groundbreaking vehicle.
From the cutting-edge technology to the sleek design and exhilarating performance, see what our guests had to say on what makes the iX2 stand out:
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For more information about the BMW iX2, click here.
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