As streaming services take over the entire music industry globally, the situation begs the question: is radio still relevant? Over the years, people have consumed audio content in different ways digitally, so how is radio broadcasting
holding up? Here in Malaysia, the future is hopeful. According to a survey
done by Commercial Radio Malaysia (CRM) this year, over 21 million people still tune in, with an average total of 13 hours and 36 minutes per week.
Radio appears to have plenty of potential still, especially when it
is quick to evolve. This is the case for the country's primary English-speaking radio station, Hitz FM, and its newly expanded Morning Crew. Adding to its regular roster of male radio announcers for the 6 a.m. to 10 a.m. slot
is the first female DJ on its breakfast show—spunky and sassy 23-year-old Anne Jacyntha
If you haven't already tuned in from Mondays to Fridays, expect to hear her crisp and lively voice waking you up and accompanying you to work. In person, Anne commands the room with her hot pink hair (which inspired the art
direction of this photoshoot), and if that doesn't grab your attention, her vibrant personality and fast-talking energy will.
"I had to pinch myself when I read your email about the feature. What an honour," she exclaims
when we meet for the shoot. Brimming with confidence and enthusiasm, Anne—fresh off her morning radio slot—appears on time at the studio and is ready to tackle the long day ahead by channelling her inner Sasha Fierce.