Make no mistake, Abe isn't out to get rid of plastics altogether. "The name emphasises the need for plastics to have a clear and meaningful purpose," she clarifies. "It challenges the perception of plastic as wasteful by promoting
the idea that plastics can be purposeful, sustainable, and have a positive impact on both the environment and society." A moment later, she blushes and tells me the inspiration behind the moniker: Justin Bieber's Purpose album. "During a period of personal transformation in his life, the album served as a catalyst for positive change. It symbolised the importance of finding purpose in one's actions," she gushes.
The real problem,
then, is where plastics end up. There are limitless ways to give them a new lease of life outside of dumping grounds, and Purpose Plastics will unreservedly collaborate with and empower others with the tools to do so. "Our
ultimate goal is to create a world where plastic waste is minimised, and the environment is protected. We aim to be a catalyst for change, driving the transition towards a circular economy and a sustainable future," she says.