5 Watches and Jewellery Updates to Know This April
Time is gold

There really is no dull moment in the world of watches and jewellery. April brings us a whirlwind of developments that continue to highlight the unceasing efforts by the old and new guards of the industry in pursuit of newness. From the much-anticipated return of Watches and Wonders to the rise and rise of hybrid creations, luxury houses show no sign of slowing down. Below, we have compiled all the newsworthy events that have transpired this month for your convenience.
ARIANA GRANDE STARS IN NEW SWAROVSKI CAMPAIGN
Pop star and actress Ariana Grande returns to Swarovski for the brand’s Spring-Summer 2025 campaign. Shot by Mert and Marcus, the images see the house ambassador exploring the symbiotic relationship between style and self-expression. Grande takes on the endeavour with ease as she dons light-filled jewellery that complements the campaign’s 1960s pop style direction. Among the standout gems are the new Millenia pieces, which now come in lilac.
AUDEMARS PIGUET DRESSES ITS WATCHES IN BLUE CERAMIC
Paying homage to its illustrious history, Audemars Piguet has reimagined three of its watchmaking marvels with a new ceramic shade. Taking a cue from the iconic Bleu Nuit, Nuage 50—a deep blue hue inspired by the night sky of the Vallée de Joux—the ceramic cases are the testament to the brand’s savoir faire. The 41 mm Royal Oak Double Balance Wheel Openworked stands apart as the blue creates a striking visual contrast against the watch’s inner workings.
LOUIS VUITTON EXTENDS THE PURE V COLLECTION
The ultra-modern Pure V collection expands with eight high jewellery pieces. Looking to the Art Deco movement for inspiration, Louis Vuitton has defined the novelties with sleek lines and geometric forms. The superimposition of these elements conjures the brand’s legendary monogram, which multiplies and morphs into necklaces, bracelets, earrings, and a ring. To elevate the visual grandeur, an array of expertly cut diamonds are set into the latticeworks.
ROGER DUBUIS UNVEILS NOSTALGIA-RIDDEN TIMEPIECE
Celebrating the art of time for its 30th anniversary, Roger Dubuis has unveiled the new Excalibur Biretrograde Calendar. This outstanding timepiece commemorates the brand’s legacy with design details that reference its many predecessors. One of the most noteworthy features here is the Biretrograde signature display, which was also present in the watchmaker’s first timepiece released in 1996. The watch is anchored by the Poinçon de Genève-certified Calibre RD840.
THE NEXT CHAPTER OF CLASH DE CARTIER IS HERE
Opposites continue to attract at Cartier. The latest additions to the Clash de Cartier collection further attest to this sentiment. Reinventing the mesh of the supple and multifaceted design, Cartier has introduced the XL versions with rose gold studs and beads. The precious limited edition that comes in tow brings into play the lush chrysoprase and absinthe green beads. There are also the new bracelets and necklaces that boast flexibility unseen in the previous models.
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