It’s that time of year again. Watch aficionados around the world flock to Geneva for an exclusive look at the latest releases in the realm of haute horology. Watches and Wonders 2025 promises a season unlike any other with a diverse list of exhibitors on its roster—prestigious names and independent brands engage in exciting conversations. Happening from 1 until 7 April 2025, the prestigious event continues to celebrate the art of watchmaking. For those who can’t make it to the show, don’t worry—we have curated the must-see timepieces to help you plan your next exceptional acquisition.

 

BELL & ROSS

Toasting to the two glorious decades of its BR-03 collection, Bell & Ross has unveiled the ultra-sleek BR-03 Skeleton. The latest endeavour sees the Franco-Swiss watchmaker imbuing its staple square watch with openwork designs. The painstaking process here includes the reworking of the entire watch around a specific X-shaped structure. Available in three versions—Black Ceramic, Grey Steel, and Lum Ceramic—the watches are outfitted with the new BR-CAL.328 calibre—an automatic, three-hand movement without a date—offering a 54-hour power reserve.

 

BVLGARI

Making its splashy debut at the global event, Bvlgari has introduced two masterpieces that symbolise its prowess in the world of watchmaking. The Octo Finissimo Ultra Tourbillon, for starters, carries on the brand’s pursuit of ultra-thin timepieces that began with the Octo Finissimo Tourbillon in 2014. Measuring 40mm in diameter and just 1.85mm in thickness, the watch has taken the baton as the thinnest tourbillon watch ever. The Serpenti Aeterna, on the other hand, reinterprets the brand’s design icon with pared-down and high-jewellery versions.

 

CARTIER

Cartier presents a medley of its greatest hits at Watches and Wonders 2025. From the iconic Tank Louis Cartier to the sultry Panthère de Cartier, the Parisian house has revisited its icons with unique proportions, brand-new movements, and more. One creation that flies under the radar but is equally worthy of mention is the Tressage timepiece. Standing at the intersection between first-class watchmaking and fine jewellery, the watch boasts a rectangular dial paved with snow-set diamonds. The twists of gold and diamonds framing it anchor the watch’s distinctive look.

 

CHANEL

Leave it to Chanel to combine aesthetic panache with technical performance and make it look easy. Celebrating the 25-year milestone of its J12 line, the brand has added three stunning novelties to the collection. The J12 Bleu, for instance, sees Chanel outfitting nine of its watches in blue matte ceramic—some with sapphires. The theme of ceramic is also present in the J12 Caliber 12.2 in 33mm and further elevated by baguette-cut diamonds. Diving deeper in the high-jewellery direction is the J12 River Diamonds, which parades the house’s flair in stone setting.

 

CHOPARD

Another standout jewellery watch spotted at Watches and Wonders 2025 is the L’Heure du Diamant timepiece. A treasured creation in Chopard’s repertoire, the timepiece has been upgraded with a haute horology complication. The new self-winding Chopard Calibre 09.02-C, measuring at 20.40mm by 4.60mm, fits neatly into the small case. Here, an aventurine disc serves to display the moon’s trajectory with stunning precision. It is a striking feature on the blue aventurine glass dial, which captures the wonder of the universe, surrounded by crown-set diamonds.

 

IWC SCHAFFHAUSEN

Innovation takes flight at IWC Schaffhausen as the watchmaker presents its latest Pilot offerings. The limited-edition Big Pilot’s Watch Shock Absorber Tourbillon Skeleton XPL, in particular, steals the show. An engineering marvel in its own right, the watch marks the first time the patented Sprin-g Protect shock absorber system is used to shield the delicate mechanism of the tourbillon against shocks. The Pilot’s Watch Performance Chronograph Perpetual Calendar Digital Date-Month also makes a strong impression with its Ceratanium case and bracelet.

 

JAEGER-LECOULTRE

The storied Reverso range continues to expand with the reinvention of the Reverso Tribute Minute Repeater. Maintaining the line’s renowned swivelling case and Art Deco design, Jaeger-LeCoultre however breathes new life to the timepiece with a new in-house movement, Calibre 953. The limited-edition watch also boasts unique dial designs created in the watchmaker’s Métiers Rares atelier. While the front dial showcases a luminous hand-guilloché barley-seed pattern, the reverse side captivates with its openwork style, revealing the complexity of the repeater mechanism.

 

TUDOR

The evolution of Tudor’s dive watches is one for the book—just look at the Black Bay line for the brand’s decades-long expertise in the area. For this year’s Watches and Wonders, Tudor has enhanced the many reiterations under the collection. The Black Bay 58 and Black Bay 68, for example, have received the Master Chronometer treatment. On the design front, the Black Bay Chrono now features a reworked case housing two dial options and the Black Bay Pro parades a distinct new opaline dial with visual enhancements that increase comprehensibility.

 

VAN CLEEF & ARPELS

Van Cleef & Arpels sets itself apart with a slate brimming with rigour and romance. Paying homage to its Parisian roots, the luxury house weaves a unique narrative into each novelty, especially those under the Poetic Complications umbrella. The Lady Arpels Bal des Amoureux Automate watch, for instance, illustrates the atmosphere of a 19th-century guinguette or open-air dance café. Here, two lovers can be seen moving toward one another for a kiss at noon and midnight, thanks to a new automaton movement concealed beneath the décor of the dial.

 

ZENITH

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